You may have known us as Up2Us Sports. But today, we’re stepping onto the field with a name that says exactly who we are — and who we’re here for.
One coach can change everything.
And we’re here to put more of them where they’re needed most.
“This rebrand isn’t about leaving anything behind. It’s about stepping fully into our purpose. Coach Across America puts our mission in our name — and makes it unmistakably clear what we’re here to do.”
“We’re building a future where every kid — regardless of zip code — has a coach who sees them, believes in them, and stays.”
FOR IMMEDIATE RELEASE
Up2Us Sports Becomes Coach Across America—Because One Coach Changes Everything
New York City, NYC – March 25 – For over 15 years, we’ve been doing the work—training and positioning coaches who do more than teach the game. They create the structure, support, and mentorship young people need to build confidence, resilience, and leadership. Today, we’re taking that mission even further. Up2Us Sports is now Coach Across America (CAA), because every child—no matter their zip code, background, or circumstance—deserves a coach who believes in them.
This isn’t just a name change. It’s a commitment. We refuse to accept a world where a kid’s potential is determined by where they grow up. We’re doubling down on what we’ve always done: putting trained, caring coaches in communities that need them most, ensuring that sports aren’t just about winning but about building up young people with the mentors they deserve.
The Challenge We’re Tackling
In too many neighborhoods, youth sports programs are underfunded, and coaches—often volunteers—lack the training and resources to support kids beyond the game. When these programs disappear, kids don’t just lose a sport. They lose role models, structure, and a place to belong.
That’s where Coach Across America steps in.
We recruit and train coaches who reflect the communities they serve—leaders who understand the challenges kids face because they’ve lived them. We place them in schools, parks, and rec centers, making sure every child has access to an adult who will push them, guide them, and see their potential—even when they don’t see it themselves.
The Power of a Coach
A great coach does more than run drills. They teach kids how to show up, work hard, and believe in themselves—lessons that extend far beyond the field. Research shows that young people with strong mentors are more likely to stay in school, develop leadership skills, and navigate challenges with confidence. But too many kids don’t have that.
We’re here to change that. We train and place coaches where they’re needed most—because sports create leaders, build confidence, and open doors that last a lifetime.
This Is a Movement, Not a Program
Coach Across America is leading the way in youth sports development. We operate in 14 states, with 158 active coaches mentoring 6,742 young people every year. We work alongside schools, grassroots organizations, and professional sports leagues to ensure that coaching isn’t just a volunteer role—it’s a career pathway that strengthens communities from within. And we’re growing fast.
How You Can Get Involved
The future of this movement depends on people who refuse to sit on the sidelines. Expanding access to great coaching takes a team—schools, organizations, brands, and individuals who believe in the power of mentorship through sports.
Donate: Every dollar helps train, strategically position, and support more coaches where they're needed most.
Partner: Schools, teams, and companies can help bring trained coaches to more communities.
Coach: If you believe in the impact of sports, turn it into something bigger.
Visit coachacrossamerica.org to learn more and be part of something that equips kids with what they need to succeed—on and off the field.