For years, people have looked to sports to build character—but without the right coach, those lessons don’t stick. We helped pioneer sports-based youth development (SBYD), proving that coaching is about more than the game. When a coach has the right training and support, they become more than a coach. They become a mentor, a guide, and a force for change. This isn’t just about sports. It’s about giving kids the confidence, discipline, and leadership skills to thrive—on and off the field. And when coaches are trained to lead with impact, entire communities grow stronger.